About Grofer

Grofer is a UK meal planner for the weekly shop. It is run by Efosa Omorogbe, a sole trader trading as EsO Designs, in Hoxton, London, N1. Write to hi@efosaso.com. That is the address and the email published in the privacy policy. A street number is not published.

You pick real recipes, each one credited to its publisher, and Grofer prices that plan from stored supermarket prices. You set a weekly budget, and Grofer tells you when the plan goes over it. Pack sizes are worked out across the week, so one jar can cover more than one meal.

Basket fill works with six UK supermarkets: Tesco, Sainsbury’s, Ocado, Morrisons, Waitrose and Iceland. Grofer only adds to the basket you already have. It never clears that basket. You check out and pay on the supermarket’s own site. Every other supermarket in the app, including Asda, is shop in store. Grofer prices the meals and gives you a list to take round the shop. Asda is never called the cheapest store.

Free to plan and shop in store. Filling your online basket is £39.99 a year.

Allergies and diets are hard filters, applied before you see a meal. They aren’t a medical guarantee, so always check the label.

Grofer is independent and isn’t affiliated with or endorsed by any supermarket.